{"id":3688,"date":"2026-05-21T10:03:02","date_gmt":"2026-05-21T09:03:02","guid":{"rendered":"https:\/\/podiumsports.com\/?post_type=insight&p=3688"},"modified":"2026-05-21T10:03:02","modified_gmt":"2026-05-21T09:03:02","slug":"staff-spotlight-iya-brocklehurst-business-development-manager","status":"publish","type":"insight","link":"https:\/\/podiumsports.com\/es\/insight\/staff-spotlight-iya-brocklehurst-business-development-manager\/","title":{"rendered":"Presentaci\u00f3n del personal: Iya Brocklehurst, Gerente de Desarrollo de Negocios"},"content":{"rendered":"

En nuestra \u00faltima secci\u00f3n de preguntas y respuestas, descubrimos cosas sobre Iya Brocklehurst,<\/strong> Director de Desarrollo de Negocio<\/strong><\/p>\n

    \n
  1. \u00bfC\u00f3mo se alinea su puesto actual con sus intereses profesionales?<\/strong><\/li>\n<\/ol>\n

    Disfruto mucho la combinaci\u00f3n de comunicaci\u00f3n, datos y crecimiento. Siempre me ha interesado la ling\u00fc\u00edstica aplicada, que en realidad se traduce sorprendentemente bien en el desarrollo de negocios.<\/p>\n

    Al final del d\u00eda, incluso en una industria muy impulsada por los datos, las asociaciones todav\u00eda se reducen a la confianza, la comunicaci\u00f3n y la comprensi\u00f3n adecuada de las personas. La tecnolog\u00eda sofisticada ayuda, por supuesto, pero tambi\u00e9n lo hace responder correos electr\u00f3nicos a tiempo.<\/p>\n

      \n
    1. \u00bfQu\u00e9 elemento de tu trabajo te hace sentir m\u00e1s conectado con los eventos en vivo y las audiencias?<\/strong><\/li>\n<\/ol>\n

      Una de las mejores partes es conocer gente brillante de toda la industria, tanto colegas como clientes. Siempre hay un entusiasmo real en los principales eventos de carreras, y me encanta experimentar esa atm\u00f3sfera en persona.<\/p>\n

      Trabajar en las carreras tambi\u00e9n significa que suelo saber exactamente cu\u00e1ndo es el momento de preparar el tocado.<\/p>\n

        \n
      1. \u00bfC\u00f3mo cree que los datos y la anal\u00edtica est\u00e1n cambiando la forma en que los aficionados interact\u00faan con el deporte?<\/strong><\/li>\n<\/ol>\n

        Durante los \u00faltimos tres meses en Podium, he visto la rapidez con la que los fan\u00e1ticos se involucran cuando los datos complejos se convierten en consejos inteligentes y visualizaciones limpias que tienen sentido al instante.<\/p>\n

        \u00a1A los clientes les encanta que ya no necesiten una hoja de c\u00e1lculo ni un t\u00edtulo en matem\u00e1ticas para entender lo que est\u00e1 sucediendo! Los buenos an\u00e1lisis deben sentirse sin esfuerzo. Si las personas pueden entenderlo a simple vista, se mantienen involucradas por mucho m\u00e1s tiempo, \u00a1y Racing Clarity es la prueba viviente de eso!<\/p>\n

          \n
        1. Pienso que los datos en tiempo real juegan un papel importante en la mejora de la experiencia del aficionado.<\/strong><\/li>\n<\/ol>\n

          Los datos en tiempo real mantienen a los aficionados enganchados porque la historia cambia cada segundo. Una buena representaci\u00f3n visual o una idea inteligente pueden hacer que el deporte se sienta al instante m\u00e1s inmersivo y mucho m\u00e1s f\u00e1cil de seguir.<\/p>\n

          Comercialmente, tambi\u00e9n cambia la relaci\u00f3n con las audiencias. Las marcas ya no hablan a los aficionados, sino que interact\u00faan con ellos en tiempo real. Mucho m\u00e1s atractivo y definitivamente m\u00e1s divertido que mirar una tabla de clasificaci\u00f3n est\u00e1tica de 2007.<\/p>\n

            \n
          1. \u00bfCu\u00e1l es el uso m\u00e1s emocionante de los datos en tiempo real en el deporte que has visto \u00faltimamente?<\/strong><\/li>\n<\/ol>\n

            Para m\u00ed, es c\u00f3mo los datos predictivos y visuales ahora se integran sin problemas en las experiencias en vivo. Cuando los datos se presentan correctamente, los fan\u00e1ticos pueden comprender lo que est\u00e1 sucediendo al instante sin necesidad de descifrar una hoja de c\u00e1lculo durante veinte minutos.<\/p>\n

            Tambi\u00e9n tienes que tener en cuenta las modernas capacidades de atenci\u00f3n, que parecen acortarse cada semana. Las audiencias esperan obtener informaci\u00f3n de inmediato ahora. La paciencia como concepto se aferra de un hilo.<\/p>\n

              \n
            1. \u00bfQu\u00e9 mentalidad o mantra deportivo intentas aplicar a tu jornada laboral?<\/strong><\/li>\n<\/ol>\n

              Oro gana. Cualquier cosa m\u00e1s pierde.<\/p>\n

              Quiz\u00e1s suene un poco dram\u00e1tico para una llamada introductoria un martes por la ma\u00f1ana, pero la mentalidad importa. Especialmente en el desarrollo de negocios, la energ\u00eda positiva es contagiosa.<\/p>\n

                \n
              1. \u00bfCu\u00e1l es uno de los retos de tu trabajo que te hace sentir como si estuvieras \u00aben los \u00faltimos minutos de un partido re\u00f1ido\u00bb?<\/strong><\/li>\n<\/ol>\n

                Intentar conseguir contratos firmados antes del Mundial definitivamente se siente as\u00ed a veces.<\/p>\n

                Debo admitir que esos per\u00edodos tambi\u00e9n son emocionantes porque ves a los equipos colaborando de manera brillante. \u00a1Normalmente impulsados por un poco demasiado caf\u00e9 tambi\u00e9n!<\/p>\n

                  \n
                1. \u00bfQu\u00e9 atleta crees que ser\u00eda el mejor CEO?<\/strong><\/li>\n<\/ol>\n

                  Personalmente, he sido fan\u00e1tica del patinaje art\u00edstico desde que era ni\u00f1a, as\u00ed que probablemente Alina Z\u00e1guitova. Ganar todos los t\u00edtulos importantes de oro requiere una disciplina, consistencia y compostura incre\u00edbles bajo presi\u00f3n.<\/p>\n

                  Admiro a las personas que combinan la excelencia t\u00e9cnica con altos est\u00e1ndares. En los negocios, tambi\u00e9n hay que fijar el list\u00f3n de los est\u00e1ndares y los desaf\u00edos en lo alto, al tiempo que se acepta que siempre hay riesgo involucrado. \u00a1Y ese equilibrio es probablemente m\u00e1s raro que una bandeja de entrada sin correos sin leer!<\/p>\n

                    \n
                  1. \u00bfQu\u00e9 deporte le gustar\u00eda probar pero nunca lo ha hecho?<\/strong><\/li>\n<\/ol>\n

                    Me encantar\u00eda probar el patinaje sobre hielo. Siempre lo he admirado, pero despu\u00e9s de ver el nivel de equilibrio, disciplina y elegancia que implica, tambi\u00e9n tengo un sano respeto por lo r\u00e1pido que podr\u00eda terminar bastante mal para m\u00ed.<\/p>\n

                    \n

                    Connect with Iya: https:\/\/www.linkedin.com\/in\/iyabrocklehurst\/<\/a><\/p>\n<\/div>","protected":false},"featured_media":3689,"template":"","meta":{"_acf_changed":false},"class_list":["post-3688","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nStaff Spotlight: Iya Brocklehurst, Business Development Manager - Podium Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/podiumsports.com\/es\/insight\/staff-spotlight-iya-brocklehurst-business-development-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Staff Spotlight: Iya Brocklehurst, Business Development Manager - Podium Sports\" \/>\n<meta property=\"og:description\" content=\"In our latest staff Q&A, we find out about Iya Brocklehurst, Business Development Manager How does your current role align with your professional interests? 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