{"id":430,"date":"2024-01-20T16:16:09","date_gmt":"2024-01-20T16:16:09","guid":{"rendered":"https:\/\/podiumsports.com\/?post_type=insight&#038;p=430"},"modified":"2025-03-11T11:48:30","modified_gmt":"2025-03-11T11:48:30","slug":"pa-betting-services-and-timeform-shared-commitment-to-accuracy-and-integrity-make-for-a-natural-fit","status":"publish","type":"insight","link":"https:\/\/podiumsports.com\/es\/insight\/pa-betting-services-and-timeform-shared-commitment-to-accuracy-and-integrity-make-for-a-natural-fit\/","title":{"rendered":"Podium y Timeform: 'El compromiso compartido con la precisi\u00f3n y la integridad hace que encajen de forma natural'"},"content":{"rendered":"<p><em>El proveedor de contenidos y datos de apuestas deportivas Podium anunci\u00f3 recientemente sus planes de convertirse en el<\/em>\u00a0o<em>proveedor oficial y socio gestor del proveedor de datos y contenidos deportivos\u00a0<a href=\"https:\/\/pabettingservices.com\/timeform\/\">Servicios B2B de Timeform<\/a>.<\/em><\/p>\n<p><em>SBC habla en exclusiva con Eugene Delaney, Director de Podium, y\u00a0<a>Sebastian Butterworth, Director de Timeform\u00a0<\/a>sobre los motivos del acuerdo.<\/em><\/p>\n<p><strong>\u00bfQu\u00e9 ten\u00eda Timeform que lo convert\u00eda en un socio atractivo para Podium, y por qu\u00e9 le pareci\u00f3 un acuerdo adecuado?<\/strong><\/p>\n<p><strong>Eugene Delaney:<\/strong>\u00a0Nuestro objetivo en Podium es poder ofrecer a nuestros clientes un producto de carreras global y completo. Aunque contamos con amplios conjuntos de datos y alcance, quer\u00edamos poder ofrecer a nuestros clientes un producto de carreras premium mejorado, que los clientes de nuestros operadores asociados reconocieran y en el que confiaran. Timeform es una marca muy cre\u00edble y ahora podemos ofrecer un paquete completo de carreras a trav\u00e9s de una \u00fanica integraci\u00f3n, simplificando la experiencia del cliente.<\/p>\n<p><strong>Sebastian Butterworth:<\/strong>\u00a0Podium tiene una gran reputaci\u00f3n como el mejor distribuidor internacional de su clase, con una red sin parang\u00f3n. Unir esto con Timeform, una marca de carreras de caballos reconocida en todo el mundo, es una combinaci\u00f3n obvia, y estamos deseando ofrecer a los clientes el mejor servicio posible.\u00a0<a href=\"https:\/\/pabettingservices.com\/horseracing\/\">los mejores datos sobre carreras de caballos<\/a>\u00a0y soluciones de contenidos a clientes de todo el mundo.<\/p>\n<p><strong>\u00bfC\u00f3mo van a trabajar juntos para gestionar la transici\u00f3n hasta que Podium asuma la gesti\u00f3n de las ventas B2B de Timeform?<\/strong><\/p>\n<p><strong>ED:<\/strong>\u00a0Inicialmente, nos centraremos en trabajar con las cuentas existentes y garantizar que les ofrecemos lo mejor. Tambi\u00e9n trataremos de incorporar nuevos clientes y colaboraremos en la creaci\u00f3n de un proceso de ventas transparente y eficaz en el que ambas partes est\u00e9n alineadas.<\/p>\n<p><strong>SB:<\/strong>\u00a0Nuestros clientes actuales son nuestra principal prioridad y la forma en que hemos elaborado el acuerdo con Podium garantizar\u00e1 que no haya ninguna interrupci\u00f3n de los servicios. De hecho, los clientes actuales, tanto los de PA como los de Timeform, dispondr\u00e1n ahora de una lista m\u00e1s amplia en la que comprar, adem\u00e1s de contar con la experiencia tanto de PA como de Timeform.<\/p>\n<p><strong>\u00bfC\u00f3mo cree que beneficiar\u00e1 esta asociaci\u00f3n a los clientes de Timeform y Podium?<\/strong><\/p>\n<p><strong>ED:<\/strong>\u00a0Uno de los retos de las carreras es que los operadores deben firmar m\u00faltiples acuerdos con titulares de derechos, proveedores y suministradores de contenidos para ofrecer a sus clientes un producto completo. El objetivo de Podium es ofrecer una soluci\u00f3n \"todo en uno\" y la incorporaci\u00f3n de la marca Timeform es una extensi\u00f3n m\u00e1s de ese objetivo. No s\u00f3lo proporcionaremos todo lo que un operador necesita, sino que tambi\u00e9n les daremos la oportunidad de mejorar su producto desde el primer d\u00eda con los contenidos premium de Timeform.<\/p>\n<p><strong>SB:\u00a0<\/strong>Como dice Eugene, crear un producto internacional de carreras requiere numerosas integraciones y acuerdos, a veces con productos y servicios incoherentes de cara al cliente. Todo esto dificulta que los operadores y los medios de comunicaci\u00f3n establezcan prioridades, mientras que el cliente de pago se siente alienado y confundido por la incoherencia de la oferta.<\/p>\n<p>Este acuerdo agilizar\u00e1 el trabajo de integraci\u00f3n, al tiempo que ofrecer\u00e1 una propuesta global l\u00edder en el sector de las carreras de caballos, con contenidos coherentes para los clientes, independientemente de d\u00f3nde y a qu\u00e9 apuesten.<\/p>\n<p><strong>\u00bfCu\u00e1les son los retos anteriores a los que se han enfrentado con los datos internacionales, que ahora se resuelven con esta asociaci\u00f3n?<\/strong><\/p>\n<p><strong>SB:<\/strong>\u00a0Timeform goza de una s\u00f3lida reputaci\u00f3n por su precisi\u00f3n, credibilidad y criterio. Uno de los pilares para lograr tal reputaci\u00f3n es disponer de datos b\u00e1sicos fiables que podamos enriquecer para nuestros clientes.<\/p>\n<p>La asociaci\u00f3n con Podium nos proporciona datos esenciales a los que antes no ten\u00edamos acceso y, por consiguiente, crea una oportunidad para la difusi\u00f3n de contenidos enriquecidos de Timeform en nuevas jurisdicciones.<\/p>\n<p><strong>ED:<\/strong>\u00a0Hemos detectado lagunas en nuestra oferta internacional y hemos tomado medidas para colmarlas recientemente con la adquisici\u00f3n el a\u00f1o pasado del proveedor asi\u00e1tico de datos de carreras iRace Media. Nuestro acuerdo con Timeform nos permitir\u00e1 trabajar juntos en nuestra base de datos global para crear contenido Timeform premium para todas las carreras de pura sangre a nivel mundial.<\/p>\n<p><strong>\u00bfConsidera, por tanto, que esta asociaci\u00f3n dar\u00e1 a Timeform una ventaja sobre sus competidores a la hora de atraer clientes B2B?<\/strong><\/p>\n<p><strong>SB:<\/strong>\u00a0100%. Si alguien quiere la integraci\u00f3n m\u00e1s sencilla, con el mejor contenido coherente, s\u00f3lo tiene que acudir a un lugar. Esta nueva asociaci\u00f3n pretende facilitar a las empresas la tarea de ofrecer una propuesta de carreras de caballos coherente y l\u00edder en el sector que funcione para sus clientes.<\/p>\n<p><strong>\u00bfC\u00f3mo espera que sean los contenidos de Timeform dentro de cinco a\u00f1os como resultado de este acuerdo?<\/strong><\/p>\n<p><strong>SB:<\/strong>\u00a0Adem\u00e1s de tener m\u00e1s contenido global, consideramos que este acuerdo acelera nuestro crecimiento general y nos permitir\u00e1 invertir m\u00e1s en todos nuestros productos. Esperamos que esta asociaci\u00f3n cree un efecto multiplicador, de modo que en cinco a\u00f1os seamos la primera marca mundial de contenidos de carreras.<\/p>\n<p><strong>ED:<\/strong>\u00a0Vemos la combinaci\u00f3n de la marca Timeform y nuestra red de distribuci\u00f3n como algo que nos dar\u00e1 los recursos para acelerar la posici\u00f3n de ambas empresas en el mercado mundial de las carreras. En el futuro, las integraciones ser\u00e1n mucho m\u00e1s sencillas para los clientes, que podr\u00e1n acceder f\u00e1cilmente a contenidos localizados, visualizados y traducidos.<\/p>","protected":false},"featured_media":431,"template":"","meta":{"_acf_changed":false},"class_list":["post-430","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podium and Timeform: \u2018Shared commitment to accuracy and integrity make for a natural fit\u2019 - Podium Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/podiumsports.com\/es\/insight\/pa-betting-services-and-timeform-shared-commitment-to-accuracy-and-integrity-make-for-a-natural-fit\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podium and Timeform: \u2018Shared commitment to accuracy and integrity make for a natural fit\u2019 - Podium Sports\" \/>\n<meta property=\"og:description\" content=\"Content and sports betting data supplier Podium recently announced plans to become the\u00a0official supplier and managing partner of sports data and content provider\u00a0Timeform\u2019s B2B services. 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