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The exclusive deal combines Podium’s global racing data with Predigy’s specialist Binary Bet (Yes/No) betting market technology to create a new approach to racing engagement

Podium, a leading global provider of trusted sports content and data solutions, has today announced an exclusive, multi-year global partnership with US-based Binary Bet (prediction style) market technology company Predigy, to develop and launch a new, tradeable racing product for operators. The landmark agreement represents a global first for horse racing, introducing algorithmic binary-bet technology and creating a new product category around existing racing content.

Set to debut at this year’s SBC Summit in Lisbon as Trade The Race (TTR), the new product combines Podium’s trusted racing coverage, live data and global commercial distribution with Predigy’s specialist market technology, AI-driven pricing and trading expertise.

Under the agreement, Podium will exclusively distribute the horse racing application of Predigy’s patent-pending wagering engine, Predigy Edge, across global regulated betting markets. Separately, the agreement will also allow Podium to distribute Predigy’s Edge Sports, into operators in the UK and Europe. Predigy Edge is engineered to operate as a complementary module alongside traditional tote, pool and fixed-odds sportsbook systems, enabling bettors to take quick, intuitive binary positions on sports and race events, with instant algorithmic market structure and settlement.

Designed with an operator-first mindset, the product simplifies racing into accessible binary markets based on measurable race event outcomes. The format allows for a more accessible entry point for audiences familiar with simple, fast-moving and tradeable markets, whilst providing numerous new wagering opportunities daily. TTR builds on the principles behind Podium’s successful AdVantage racebook, developed in partnership with BetMakers, simplifying the technical and commercial model while presenting the user experience in a way that does not require specialist racing knowledge.

Josh Sparke, Managing Director at Podium, says:

“Racing operators are facing a more challenging environment, with growth getting harder, retention becoming increasingly important and market economics putting greater pressure on product investment. This partnership is a solution-based response to this changing landscape. By combining Podium’s racing expertise with Predigy’s specialist market technology, we are creating a solution to engage with racing that is simpler, more accessible and designed around the needs of today’s operators and customers. The product demonstrates how existing racing content can be used to find new audiences, create engagement opportunities and bring commercial value.”

The partnership represents a further step in Podium’s strategy to move beyond the traditional role of a racing supplier, using data, content and expertise to create new products that build new audiences and commercial opportunities around the sport.

Kent Young, Founder and CEO at Predigy Inc. says:

“Horse racing is one of the most data-rich, exciting sporting events in the world, making it the ideal environment for binary-bet innovation. Predigy Edge is designed to engage a new generation of players through fast, intuitive Yes/No wagers without disrupting core betting pools. Partnering exclusively with Podium gives us immediate access to their world-class racing distribution and data infrastructure, allowing us to roll out this global first with unmatched scale and integrity.”

Predigy’s technology is designed exclusively for licensed gaming and wagering operators subject to applicable local regulations and standards. Predigy has filed patent applications covering multiple facets of its proprietary wagering engines and game mechanics.

The product will be brought to international operators through Podium and Predigy, with the companies showcasing the technology at this year’s SBC Summit ahead of its launch. Visit stand C338 for a full demo and to find out more.

Podium, a leading global provider of trusted sports content and data solutions, has today announced a new partnership with Lucky Tiger, the Dundee-based betting and casino business, as it prepares to scale it’s wagering operations.

Podium will provide Lucky Tiger with comprehensive racing data and content through its Pulse racing service, supporting the creation of their core racing proposition. Lucky Tiger is also among the first operators to adopt Podium’s Clarity product from launch, expected later this year, allowing clients to transform complex racing data into clear visual insights. Clarity uses intuitive and visual scoring to help recreational race fans understand complex runner form, race dynamics and market trends. The combination of trusted racing data and engaging visual content ensures Lucky Tiger has a strong foundation to build and scale its new racing offering.

The partnership reflects a demand for market-ready products that quickly help operators to diversify and retain their player base, with Podium delivering core racing data, as well as helping racing fans make sense of it through transformative products.

Josh Sparke, Managing Director at Podium, says:

“We are delighted to partner with Lucky Tiger as it prepares to launch its new racing proposition. Pulse offers reliable and comprehensive racing data that operators need, while Clarity brings that information to life. The decision to put Clarity at the heart of Lucky Tiger’s racing experience is a strong endorsement of the value operators are placing on engagement alongside traditional data services, and an important step in our continued rollout of this feature to Podium customers.”

Steve Evans, Chief Operating Officer at Lucky Tiger says:

“Horse racing is deeply rooted in the DNA of Lucky Tiger, and we’re passionate about making the sport more accessible and engaging for everyone. Our partnership with Podium, particularly the introduction of Clarity, is an exciting step forward. Traditional racecards and form guides can feel overwhelming to newcomers, while Clarity presents complex racing information in a simple, visual and engaging way. We want to make it easier for casual racing fans to understand the sport, enjoy the experience and feel confident getting involved.”

Lucky Tiger launched as a competitions business earlier this year and is now expanding into sports betting and casino, with its sports offering focused on Scottish football and UK horseracing. The Dundee-based business has set out ambitions to become Scotland’s biggest online bookmaker within three years.

Podium and BetMakers Technology Group announces that BetConstruct AI has selected AdVantage, the fully managed racing platform from Podium and BetMakers, following a review of available solutions. The new agreement broadens the racing options available to operators across one of the industry’s largest iGaming platform providers.

Through the partnership, BetConstruct AI operators will gain access to AdVantage, a comprehensive racing solution combining premium global racing content, live streaming and a broad range of wagering products. Supporting both fixed-odds and tote betting, the platform includes Same Race Multi betting – bringing the engagement of Same Game Parlays to horse and greyhound racing – alongside derivatives markets and exotic wagering opportunities. Combined with flexible deployment options and highly configurable trading, risk management and branding capabilities, AdVantage enables operators to deliver differentiated racing experiences tailored to their customers while driving engagement and wagering activity across key markets.

BetConstruct AI joins a growing number of major platform providers, including Sportradar, in offering AdVantage to their operators. The addition gives BetConstruct AI operators access to a premium, fully managed horse and greyhound racing proposition that can be deployed quickly, without the cost, complexity and operational overhead of building and running a racing product in-house.

AdVantage combines Podium’s global racing content, data and customer engagement expertise with BetMakers’ market-leading racing and wagering technology to deliver a complete end-to-end racing solution for BetConstruct AI’s B2B operator network through a single integration. Through the AdVantage product, operators gain access to a fully customisable Racebook which includes; managed trading and risk services, fixed odds and derivative market creation, comprehensive tote pool connectivity, race form, insights, tipping, live streaming and rights holder reporting.

By adding AdVantage to its ecosystem, BetConstruct AI gives operators a faster, lower-risk route to launching, managing and scaling a premium racing product, allowing them to select the configuration that best fits their commercial and operational model. AdVantage has established itself as one of the market’s most comprehensive managed racing solutions, pairing Podium’s global racing data and trusted content with BetMakers’ industry-leading trading and wagering technology.

Josh Sparke, Managing Director at Podium, said:

“We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.

Martin Tripp, Chief Operating Officer at BetMakers, said:

“We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.”

Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said:

“Once again we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”