YOUR TRUSTED GLOBAL SPORTS DATA PARTNER

In the fast-paced world of betting and horse racing, trust in data is everything. Without accuracy, there’s no confidence – for bookmakers, for punters, or for the industry at large. At Podium, our mission is to ensure that trust is never in doubt. Nowhere is this more visible than at major festivals like Royal Ascot.

The Engine Behind the Industry

Royal Ascot the event grabs media headlines each June, meanwhile the essential work that powers its betting ecosystem takes place behind-the-scenes and weeks in advance. For years, Podium has provided the backbone of horse racing data infrastructure in the UK, supporting all race meetings – not just the big-name festivals. From early morning races at Southwell to the spectacle of Ascot and Cheltenham, Podium’s commitment to precision and integrity supports the entire industry.

We work hand-in-hand with rightsholders, bookmakers, the Starting Price Regulatory Commission (SPRC), and the BHA to ensure data is timely, accurate, and delivered exactly where it needs to be.

Before, During, and After Every Race

Our involvement begins weeks before race day. The Podium Pre-Race team collates and manages a continuous stream of updates – runners, riders, amendments, withdrawals – all of which builds into the final racecard. This isn’t just admin; it’s the DNA of the racing product. Our Editorial team adds another layer, crafting expert comments, verdicts, and tipping content relied upon by newspapers, bookmakers, broadcasters, and punters alike.

Then comes race day. This is where the industry’s reliance on Podium is critical. Our Race Day Data (RDD) team manages betting shows, market movements, live race statuses, and – most crucially – the Starting Prices (SPs). For every single race, we deploy two specialists: a Race Day Manager (RDM) and a Starting Price Validator (SPV), who work in lockstep with BHA officials and an on-course Podium representative to ensure data accuracy in real time. It’s a system built for reliability, even in the face of technical disruption.

No amount of automation could replace the validation and data integrity that is borne out of this coordinated approach.

Royal Ascot: The Spotlight Moment

Royal Ascot is a major moment in the sporting calendar, and while it may feel like the Super Bowl of flat racing, for us, it’s just another day of doing things right. Our systems, workflows, and processes are built to perform under pressure, and that consistency is what makes Podium a trusted partner for so many in the industry.

The People Behind the Product

Our technology is powerful – but it’s our people who make the difference. The team at Podium is made up of dedicated, passionate professionals who live and breathe racing. They’re the unsung heroes behind the smooth delivery of race data that powers millions in betting turnover.

I couldn’t be prouder of the work we do. From data capture to editorial excellence, from technical resilience to on-course presence – Podium is the quiet force ensuring that every race, every bet, and every result is underpinned by trust.

At Royal Ascot and every meeting in between, Podium delivers. Because in racing, there’s no room for doubt.

Connect with Sam here: https://www.linkedin.com/in/sam-wilson-45b98a72/

Podium and Racecourse Media Group (RMG) are thrilled to announce the launch of a brand-new racing widget, encompassing racecards, results, insight and live odds, which will be rolled out across Reach PLC’s extensive network of news sites.

The racecards launched on The Mirror’s digital platforms in time for horseracing’s biggest betting event of the week, the Cheltenham Festival 2025, which started on Tuesday.

The cutting-edge widget is designed to enhance the accessibility and popularity of British and Irish horse racing and will be rolled out across Reach’s other titles in due course.

Built by Podium, in collaboration with RMG), the leading UK-based horseracing media rights company, the racecards delivers a seamless and engaging experience for racing enthusiasts.

Designed as an embedded iframe, the widget is packed with Podium’s pre-race content, expert runner comments, and race verdicts, providing fans with valuable insights to help inform their betting decisions.

The product features real-time odds allowing Mirror audiences that are both existing and new customers, to view live odds and place bets directly through the widget. This integration leverages Paddy Power’s affiliate programme for a seamless betting experience.

Fully customisable to align with the look and feel of partner websites, the racing widget ensures seamless brand integration while maintaining an intuitive user experience. Hosted and supported entirely by Podium, the widget requires minimal technical integration, offering an expedient and low-lift solution for publishers and platforms looking to enhance their racing coverage with a visually engaging and educational tool.

Shane Davison, Marketing Director at Reach PLC said:

“We’re excited to bring this innovative racing widget to our audience, offering an engaging and informative experience just in time for Cheltenham. This partnership with Podium enhances our racing coverage, making it more accessible and interactive for our readers.”

Richard Duncan, Head of New Business and Strategic Partnerships at Podium said:

“This collaboration with Reach PLC and RMG underscores our commitment to delivering best-in-class digital solutions for racing fans. The widget provides seamless integration, expert insights, and real-time betting opportunities, ensuring a richer experience for both publishers and users.”

Clive Cottrell, Director of Marketing at Racecourse Media Group, said:

“We are delighted to team up with Reach PLC and Podium on this exciting project. RMG is always looking at ways to enhance the appeal of the sport, and these new, innovative racecards will no doubt prove popular with readers across Reach’s titles.”

Podium and BetMakers Technology Group have announced a partnership with Sportradar, agreeing to integrate the AdVantage Platform, a cutting-edge racing wagering solution, into the sports technology company’s multi-award-winning ORAKO sportsbook offering.

The AdVantage Platform, powered by BetMakers’ advanced trading and platform technology and Podium’s market-leading data content and FLEXHUB race engagement tools, provides Sportradar’s ORAKO clients with access to a full suite of horse and greyhound racing events from around the world.

Operators using the ORAKO solution can embed the AdVantage Platform into their sportsbook and receive a full-service racebook, including managed risk, fixed odds and derivatives, comprehensive tote pool access, form, branded insights, tips, streaming, and granular reporting.

Podium will continue to facilitate official content licensing, working with rightsholders to ensure control and visibility over data usage. Podium’s FLEXHUB tools, designed to enhance racing accessibility for recreational bettors, will launch on the AdVantage Platform in H1 CY25. The first ORAKO customers are expected to go live with the solution in Q2 CY25.

ORAKO is Sportradar’s customisable, high performance and feature rich player account management (PAM) and sports betting solution that provides a single point of access to Sportradar’s award winning portfolio of betting products and services.

Jake Henson, CEO at BetMakers: “We are thrilled to announce our partnership with Sportradar, the world’s leading sports technology company. This collaboration not only underscores the strength of our team and products but also creates significant opportunities to enhance the global reach of racing. Sportradar’s swift integration of our product demonstrates their strong commitment to the racing industry, rights holders, and industry partners alike. Together, we look forward to driving innovation and growth, delivering greater value to all stakeholders, and expanding the global presence of racing.”

Josh Sparke, (Incoming) Podium Managing Director: “At Podium, we are committed to revolutionising the racing wagering experience, and our AdVantage collaboration with Sportradar is a testament to that mission. This partnership underscores Podium’s role as a trusted steward of official racing data. It ensures that rightsholders retain visibility and control while expanding their reach to new markets. We look forward to working alongside Sportradar and BetMakers to drive sustained innovation, unlock new operator growth opportunities, and deliver an unparalleled experience for racing enthusiasts worldwide”.

Jacob Lopez Curciel, SVP, Managed Sportsbook Services at Sportradar said: “Racing is the second largest bet on sport in the world by handle and through this collaboration successfully crafted with Podium and BetMakers, Sportradar is providing its clients with a plug-and-play product to engage their customers onto a great racing betting experience.”