YOUR TRUSTED GLOBAL SPORTS DATA PARTNER

Podium, a leading global provider of trusted sports content and data solutions, has today announced a new partnership with Lucky Tiger, the Dundee-based betting and casino business, as it prepares to scale it’s wagering operations.

Podium will provide Lucky Tiger with comprehensive racing data and content through its Pulse racing service, supporting the creation of their core racing proposition. Lucky Tiger is also among the first operators to adopt Podium’s Clarity product from launch, expected later this year, allowing clients to transform complex racing data into clear visual insights. Clarity uses intuitive and visual scoring to help recreational race fans understand complex runner form, race dynamics and market trends. The combination of trusted racing data and engaging visual content ensures Lucky Tiger has a strong foundation to build and scale its new racing offering.

The partnership reflects a demand for market-ready products that quickly help operators to diversify and retain their player base, with Podium delivering core racing data, as well as helping racing fans make sense of it through transformative products.

Josh Sparke, Managing Director at Podium, says:

“We are delighted to partner with Lucky Tiger as it prepares to launch its new racing proposition. Pulse offers reliable and comprehensive racing data that operators need, while Clarity brings that information to life. The decision to put Clarity at the heart of Lucky Tiger’s racing experience is a strong endorsement of the value operators are placing on engagement alongside traditional data services, and an important step in our continued rollout of this feature to Podium customers.”

Steve Evans, Chief Operating Officer at Lucky Tiger says:

“Horse racing is deeply rooted in the DNA of Lucky Tiger, and we’re passionate about making the sport more accessible and engaging for everyone. Our partnership with Podium, particularly the introduction of Clarity, is an exciting step forward. Traditional racecards and form guides can feel overwhelming to newcomers, while Clarity presents complex racing information in a simple, visual and engaging way. We want to make it easier for casual racing fans to understand the sport, enjoy the experience and feel confident getting involved.”

Lucky Tiger launched as a competitions business earlier this year and is now expanding into sports betting and casino, with its sports offering focused on Scottish football and UK horseracing. The Dundee-based business has set out ambitions to become Scotland’s biggest online bookmaker within three years.

Podium and BetMakers Technology Group announces that BetConstruct AI has selected AdVantage, the fully managed racing platform from Podium and BetMakers, following a review of available solutions. The new agreement broadens the racing options available to operators across one of the industry’s largest iGaming platform providers.

Through the partnership, BetConstruct AI operators will gain access to AdVantage, a comprehensive racing solution combining premium global racing content, live streaming and a broad range of wagering products. Supporting both fixed-odds and tote betting, the platform includes Same Race Multi betting – bringing the engagement of Same Game Parlays to horse and greyhound racing – alongside derivatives markets and exotic wagering opportunities. Combined with flexible deployment options and highly configurable trading, risk management and branding capabilities, AdVantage enables operators to deliver differentiated racing experiences tailored to their customers while driving engagement and wagering activity across key markets.

BetConstruct AI joins a growing number of major platform providers, including Sportradar, in offering AdVantage to their operators. The addition gives BetConstruct AI operators access to a premium, fully managed horse and greyhound racing proposition that can be deployed quickly, without the cost, complexity and operational overhead of building and running a racing product in-house.

AdVantage combines Podium’s global racing content, data and customer engagement expertise with BetMakers’ market-leading racing and wagering technology to deliver a complete end-to-end racing solution for BetConstruct AI’s B2B operator network through a single integration. Through the AdVantage product, operators gain access to a fully customisable Racebook which includes; managed trading and risk services, fixed odds and derivative market creation, comprehensive tote pool connectivity, race form, insights, tipping, live streaming and rights holder reporting.

By adding AdVantage to its ecosystem, BetConstruct AI gives operators a faster, lower-risk route to launching, managing and scaling a premium racing product, allowing them to select the configuration that best fits their commercial and operational model. AdVantage has established itself as one of the market’s most comprehensive managed racing solutions, pairing Podium’s global racing data and trusted content with BetMakers’ industry-leading trading and wagering technology.

Josh Sparke, Managing Director at Podium, said:

“We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.

Martin Tripp, Chief Operating Officer at BetMakers, said:

“We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.”

Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said:

“Once again we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”

Podium, a leading global provider of trusted sports content and data solutions, has today announced its first Australian contract with online bookmaker Picklebet.

Podium will enhance the experience of Picklebet’s web and app users with fast and accurate data across multiple sports, including tennis, football, cricket, rugby and major US tournaments, reflecting the depth of demand within the Australian market.

The new agreement is a significant step in Podium’s global strategy as it grows its reach in the APAC region, offering tailored data solutions for an increasingly international client base and a broader range of sports that extends beyond horseracing.

Podium’s API-first Premium Live product will give Picklebet access to comprehensive pre-match, live and post-event coverage, including fixtures, line-ups, live scores and results. This allows PickleBet to integrate to-the-minute score updates, player data and competition structures on its platform for dedicated sport fans across Australia.

Josh Sparke, Managing Director at Podium says: “Australia is a sophisticated market with high expectations around integrity, reliability and quality. These values are core to Podium’s approach and are reflected in the high-quality data and innovative products we offer to partners. We are proud that Picklebet is our first Australian client and see this as the beginning of a long-term presence in the region that further strengthens Podium as a leading global sports data provider.”

Rob Annable, Chief Operating Officer at Picklebet says: “Podium’s reputation for speed and accuracy makes them a perfect partner as we continue to invest in our sports product. Their Premium Live coverage gives us the data depth a modern punter expects, and we can’t wait for our customers to see the enhanced experience our new relationship brings, both in the short term and for years to come.”