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Podium and Racecourse Media Group (RMG) are thrilled to announce the launch of a brand-new racing widget, encompassing racecards, results, insight and live odds, which will be rolled out across Reach PLC’s extensive network of news sites.

The racecards launched on The Mirror’s digital platforms in time for horseracing’s biggest betting event of the week, the Cheltenham Festival 2025, which started on Tuesday.

The cutting-edge widget is designed to enhance the accessibility and popularity of British and Irish horse racing and will be rolled out across Reach’s other titles in due course.

Built by Podium, in collaboration with RMG), the leading UK-based horseracing media rights company, the racecards delivers a seamless and engaging experience for racing enthusiasts.

Designed as an embedded iframe, the widget is packed with Podium’s pre-race content, expert runner comments, and race verdicts, providing fans with valuable insights to help inform their betting decisions.

The product features real-time odds allowing Mirror audiences that are both existing and new customers, to view live odds and place bets directly through the widget. This integration leverages Paddy Power’s affiliate programme for a seamless betting experience.

Fully customisable to align with the look and feel of partner websites, the racing widget ensures seamless brand integration while maintaining an intuitive user experience. Hosted and supported entirely by Podium, the widget requires minimal technical integration, offering an expedient and low-lift solution for publishers and platforms looking to enhance their racing coverage with a visually engaging and educational tool.

Shane Davison, Marketing Director at Reach PLC said:

“We’re excited to bring this innovative racing widget to our audience, offering an engaging and informative experience just in time for Cheltenham. This partnership with Podium enhances our racing coverage, making it more accessible and interactive for our readers.”

Richard Duncan, Head of New Business and Strategic Partnerships at Podium said:

“This collaboration with Reach PLC and RMG underscores our commitment to delivering best-in-class digital solutions for racing fans. The widget provides seamless integration, expert insights, and real-time betting opportunities, ensuring a richer experience for both publishers and users.”

Clive Cottrell, Director of Marketing at Racecourse Media Group, said:

“We are delighted to team up with Reach PLC and Podium on this exciting project. RMG is always looking at ways to enhance the appeal of the sport, and these new, innovative racecards will no doubt prove popular with readers across Reach’s titles.”

Podium and BetMakers Technology Group have announced a partnership with Sportradar, agreeing to integrate the AdVantage Platform, a cutting-edge racing wagering solution, into the sports technology company’s multi-award-winning ORAKO sportsbook offering.

The AdVantage Platform, powered by BetMakers’ advanced trading and platform technology and Podium’s market-leading data content and FLEXHUB race engagement tools, provides Sportradar’s ORAKO clients with access to a full suite of horse and greyhound racing events from around the world.

Operators using the ORAKO solution can embed the AdVantage Platform into their sportsbook and receive a full-service racebook, including managed risk, fixed odds and derivatives, comprehensive tote pool access, form, branded insights, tips, streaming, and granular reporting.

Podium will continue to facilitate official content licensing, working with rightsholders to ensure control and visibility over data usage. Podium’s FLEXHUB tools, designed to enhance racing accessibility for recreational bettors, will launch on the AdVantage Platform in H1 CY25. The first ORAKO customers are expected to go live with the solution in Q2 CY25.

ORAKO is Sportradar’s customisable, high performance and feature rich player account management (PAM) and sports betting solution that provides a single point of access to Sportradar’s award winning portfolio of betting products and services.

Jake Henson, CEO at BetMakers: “We are thrilled to announce our partnership with Sportradar, the world’s leading sports technology company. This collaboration not only underscores the strength of our team and products but also creates significant opportunities to enhance the global reach of racing. Sportradar’s swift integration of our product demonstrates their strong commitment to the racing industry, rights holders, and industry partners alike. Together, we look forward to driving innovation and growth, delivering greater value to all stakeholders, and expanding the global presence of racing.”

Josh Sparke, (Incoming) Podium Managing Director: “At Podium, we are committed to revolutionising the racing wagering experience, and our AdVantage collaboration with Sportradar is a testament to that mission. This partnership underscores Podium’s role as a trusted steward of official racing data. It ensures that rightsholders retain visibility and control while expanding their reach to new markets. We look forward to working alongside Sportradar and BetMakers to drive sustained innovation, unlock new operator growth opportunities, and deliver an unparalleled experience for racing enthusiasts worldwide”.

Jacob Lopez Curciel, SVP, Managed Sportsbook Services at Sportradar said: “Racing is the second largest bet on sport in the world by handle and through this collaboration successfully crafted with Podium and BetMakers, Sportradar is providing its clients with a plug-and-play product to engage their customers onto a great racing betting experience.”

Match Hype, the revolutionary video technology company, has collaborated with Podium to launch the innovative Race Hype product. The jargon-busting solution is designed to simply the Sport of Kings and increase engagement with recreational bettors through a range of engaging promotions around major events.

The video engagement product, focused on in horse racing, will see Podium offering thousands of daily videos promoting every race across both the Jumps and Flat season in the UK and Ireland, even down to customised branding.

It further enhances Podium’s market-leading horse racing coverage, supporting existing marketing activity via engaging multimedia content, which can be increased at scale across B2C channels.

As part of Podium’s new FLEXHUB suite, Race Hype offers adaptable UI components designed to boost bettor engagement and retention.

All videos are generated through fully automated, cutting-edge technology ensuring they are tailored to each unique customer, offering live pre-event odds, voice overs, and numerous languages.

Filip Koubek, Co-Founder and CCO at Match Hype, said:

Race Hype is a game-changer for horse racing engagement. By combining our cutting-edge video technology with Podium’s industry-leading racing coverage and data, we are able to deliver an unparalleled multimedia experience. This innovation allows bettors and fans to engage with races like never before, with dynamic, customised content at scale.

Richard Duncan, Head of Business Development and Strategic Partnerships at Podium, added:

We are always looking for new ways to enhance the racing experience, and Race Hype is a perfect addition to our FLEXHUB range of products. This collaboration with Match Hype allows us to deliver high-quality, engaging video content for our partners, allowing for deeper engagement from novice and expert racing fans alike. It is an exciting step forward in how we promote and showcase the sport.

Checkd Group has entered into a long-term agreement with Podium, formerly known as PA Betting Services, to enhance its B2C affiliate operations in the UK and Ireland. The partnership aims to leverage Podium’s racing data across Checkd’s platforms, including The Winners Enclosure and The Betting Hub app, offering free content, advice, and betting tools to punters. 

Expansion ahead of major racing events 

The agreement comes at a crucial time as Checkd increases activity around its racing-focused brand, The Winners Enclosure, in preparation for key events such as the Cheltenham Festival, the Aintree Grand National, and Royal Ascot. This partnership is expected to strengthen Checkd’s market presence during these high-profile racing events. 

Podium’s racing data is already integrated into Checkd’s proprietary BRUNO platform, which powers The Betting Hub app and The Winners Enclosure. These platforms provide users with access to racing insights and betting strategies, helping them make informed decisions. 

Strategic goals of the partnership 

The collaboration between Checkd and Podium focuses on expanding the reach and effectiveness of racing data for sportsbook operators. Both companies aim to enhance the appeal of UK and Irish racing for recreational audiences by combining advanced technology with official data. 

A key component of Checkd’s offering is its Automated Betting System, which simplifies bet creation for operators by providing pre-packaged accumulator (acca) bets. This system reduces operational costs and manual workload through automation, while offering customizable betting options based on criteria such as favorite jockeys, trainers, and course performance. 

Industry perspectives on the partnership 

Commenting on the collaboration, Andrew Grimshaw, Checkd’s Commercial Director, stated: 

“Checkd has a proven legacy of building smart, reliable products that intelligently use historical data to help operators automate appealing bets for their recreational customer base. We are now looking forward to working with Podium in 2025 and beyond, to see how we can drive wider distribution within the racing sector.” 

Rich Duncan, Podium’s Director of Commercial Partnerships, added: 

“It’s been a pleasure working with Checkd, they have already proven their ability to drive bet placement and grow margin within the pre-match football category, and Podium truly look forward to working with them to replicate that success targeting the mass recreational market in the racing business too.”