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Podium and BetMakers Technology Group announces that BetConstruct AI has selected AdVantage, the fully managed racing platform from Podium and BetMakers, following a review of available solutions. The new agreement broadens the racing options available to operators across one of the industry’s largest iGaming platform providers.

Through the partnership, BetConstruct AI operators will gain access to AdVantage, a comprehensive racing solution combining premium global racing content, live streaming and a broad range of wagering products. Supporting both fixed-odds and tote betting, the platform includes Same Race Multi betting – bringing the engagement of Same Game Parlays to horse and greyhound racing – alongside derivatives markets and exotic wagering opportunities. Combined with flexible deployment options and highly configurable trading, risk management and branding capabilities, AdVantage enables operators to deliver differentiated racing experiences tailored to their customers while driving engagement and wagering activity across key markets.

BetConstruct AI joins a growing number of major platform providers, including Sportradar, in offering AdVantage to their operators. The addition gives BetConstruct AI operators access to a premium, fully managed horse and greyhound racing proposition that can be deployed quickly, without the cost, complexity and operational overhead of building and running a racing product in-house.

AdVantage combines Podium’s global racing content, data and customer engagement expertise with BetMakers’ market-leading racing and wagering technology to deliver a complete end-to-end racing solution for BetConstruct AI’s B2B operator network through a single integration. Through the AdVantage product, operators gain access to a fully customisable Racebook which includes; managed trading and risk services, fixed odds and derivative market creation, comprehensive tote pool connectivity, race form, insights, tipping, live streaming and rights holder reporting.

By adding AdVantage to its ecosystem, BetConstruct AI gives operators a faster, lower-risk route to launching, managing and scaling a premium racing product, allowing them to select the configuration that best fits their commercial and operational model. AdVantage has established itself as one of the market’s most comprehensive managed racing solutions, pairing Podium’s global racing data and trusted content with BetMakers’ industry-leading trading and wagering technology.

Josh Sparke, Managing Director at Podium, said:

“We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.

Martin Tripp, Chief Operating Officer at BetMakers, said:

“We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.”

Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said:

“Once again we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”

In our latest staff Q&A, we find out about Iya Brocklehurst, Business Development Manager

1. How does your current role align with your professional interests?

I really enjoy the mix of communication, data and growth. I’ve always been interested in applied linguistics, which actually translates surprisingly well into business development.

At the end of the day, even in a very data-driven industry, partnerships still come down to trust, communication and understanding people properly. Fancy technology helps, of course, but so does replying to emails on time.

2. What element of your job makes you feel most connected to live events and audiences?

One of the best parts is meeting brilliant people across the industry, both colleagues and clients. There is always a real buzz around major racing events, and I love experiencing that atmosphere in person.

Working in racing also means I usually know exactly when it is time to prepare the fascinator!

3. How do you think data and analytics are reshaping the way fans interact with sport?

Over the past three months at Podium, I’ve seen how quickly fans engage when complex data is turned into smart tips and clean visuals that make sense instantly.

Clients love that they do not need a spreadsheet and a maths degree to understand what is happening anymore! Good analytics should feel effortless. If people can understand it at first glance, they stay engaged for much longer, and Racing Clarity is living proof of that!

4. What role do you think live data plays in enhancing the fan experience?

Live data keeps fans engaged because the story changes every second. A good visual or smart insight can instantly make sport feel more immersive and far easier to follow.

Commercially, it also changes the relationship with audiences. Brands are no longer just talking at fans, they are interacting with them in real time. Much more engaging, and definitely more fun than staring at a static league table from 2007.

5. What’s the most exciting use of real-time data in sport you’ve seen lately?

For me, it’s how predictive data and visuals are now blending seamlessly into live experiences. When data is presented properly, fans can understand what is happening instantly without needing to decode a spreadsheet for twenty minutes.

You also have to account for modern attention spans, which seem to get shorter by the week. Audiences expect insights immediately now. Patience as a concept is hanging on by a thread.

6. What sporting mindset or mantra do you try to bring into your workday?

Very simple. “Gold is winning. Anything else is losing.”

Maybe that sounds slightly dramatic for a Tuesday morning intro call, but mindset matters. In business development especially, positive energy is contagious.

7. What’s one challenge in your job that feels like being “in the final minutes of a close game”?

Trying to get contracts signed ahead of the World Cup definitely feels like that sometimes.

I must admit, those periods are also exciting because you see teams collaborating brilliantly. Usually powered by slightly too much coffee as well!

8. Which athlete do you think would make the best CEO?

Personally, I’ve been a fan of figure skating since I was a kid, so probably Alina Zagitova. Winning every major gold title takes incredible discipline, consistency and composure under pressure.

I admire people who combine technical excellence with high standards. In business, you also have to set standards and challenges high whilst accepting there is always risk involved. And that balance is probably rarer than an inbox with no unread emails!

9. What sport would you love to try but never have?

I’d love to try figure skating. I’ve always admired it, but after watching the level of balance, discipline and elegance involved, I also have a healthy respect for how quickly it could end quite badly for me!

Podium, a leading global provider of trusted sports content and data solutions, has today announced its first Australian contract with online bookmaker Picklebet.

Podium will enhance the experience of Picklebet’s web and app users with fast and accurate data across multiple sports, including tennis, football, cricket, rugby and major US tournaments, reflecting the depth of demand within the Australian market.

The new agreement is a significant step in Podium’s global strategy as it grows its reach in the APAC region, offering tailored data solutions for an increasingly international client base and a broader range of sports that extends beyond horseracing.

Podium’s API-first Premium Live product will give Picklebet access to comprehensive pre-match, live and post-event coverage, including fixtures, line-ups, live scores and results. This allows PickleBet to integrate to-the-minute score updates, player data and competition structures on its platform for dedicated sport fans across Australia.

Josh Sparke, Managing Director at Podium says: “Australia is a sophisticated market with high expectations around integrity, reliability and quality. These values are core to Podium’s approach and are reflected in the high-quality data and innovative products we offer to partners. We are proud that Picklebet is our first Australian client and see this as the beginning of a long-term presence in the region that further strengthens Podium as a leading global sports data provider.”

Rob Annable, Chief Operating Officer at Picklebet says: “Podium’s reputation for speed and accuracy makes them a perfect partner as we continue to invest in our sports product. Their Premium Live coverage gives us the data depth a modern punter expects, and we can’t wait for our customers to see the enhanced experience our new relationship brings, both in the short term and for years to come.”