Pulse

Match Hype, the revolutionary video technology company, has collaborated with Podium to launch the innovative Race Hype product. The jargon-busting solution is designed to simply the Sport of Kings and increase engagement with recreational bettors through a range of engaging promotions around major events.

The video engagement product, focused on in horse racing, will see Podium offering thousands of daily videos promoting every race across both the Jumps and Flat season in the UK and Ireland, even down to customised branding.

It further enhances Podium’s market-leading horse racing coverage, supporting existing marketing activity via engaging multimedia content, which can be increased at scale across B2C channels.

As part of Podium’s new FLEXHUB suite, Race Hype offers adaptable UI components designed to boost bettor engagement and retention.

All videos are generated through fully automated, cutting-edge technology ensuring they are tailored to each unique customer, offering live pre-event odds, voice overs, and numerous languages.

Filip Koubek, Co-Founder and CCO at Match Hype, said:

Race Hype is a game-changer for horse racing engagement. By combining our cutting-edge video technology with Podium’s industry-leading racing coverage and data, we are able to deliver an unparalleled multimedia experience. This innovation allows bettors and fans to engage with races like never before, with dynamic, customised content at scale.

Richard Duncan, Head of Business Development and Strategic Partnerships at Podium, added:

We are always looking for new ways to enhance the racing experience, and Race Hype is a perfect addition to our FLEXHUB range of products. This collaboration with Match Hype allows us to deliver high-quality, engaging video content for our partners, allowing for deeper engagement from novice and expert racing fans alike. It is an exciting step forward in how we promote and showcase the sport.

Checkd Group has entered into a long-term agreement with Podium, formerly known as PA Betting Services, to enhance its B2C affiliate operations in the UK and Ireland. The partnership aims to leverage Podium’s racing data across Checkd’s platforms, including The Winners Enclosure and The Betting Hub app, offering free content, advice, and betting tools to punters. 

Expansion ahead of major racing events 

The agreement comes at a crucial time as Checkd increases activity around its racing-focused brand, The Winners Enclosure, in preparation for key events such as the Cheltenham Festival, the Aintree Grand National, and Royal Ascot. This partnership is expected to strengthen Checkd’s market presence during these high-profile racing events. 

Podium’s racing data is already integrated into Checkd’s proprietary BRUNO platform, which powers The Betting Hub app and The Winners Enclosure. These platforms provide users with access to racing insights and betting strategies, helping them make informed decisions. 

Strategic goals of the partnership 

The collaboration between Checkd and Podium focuses on expanding the reach and effectiveness of racing data for sportsbook operators. Both companies aim to enhance the appeal of UK and Irish racing for recreational audiences by combining advanced technology with official data. 

A key component of Checkd’s offering is its Automated Betting System, which simplifies bet creation for operators by providing pre-packaged accumulator (acca) bets. This system reduces operational costs and manual workload through automation, while offering customizable betting options based on criteria such as favorite jockeys, trainers, and course performance. 

Industry perspectives on the partnership 

Commenting on the collaboration, Andrew Grimshaw, Checkd’s Commercial Director, stated: 

“Checkd has a proven legacy of building smart, reliable products that intelligently use historical data to help operators automate appealing bets for their recreational customer base. We are now looking forward to working with Podium in 2025 and beyond, to see how we can drive wider distribution within the racing sector.” 

Rich Duncan, Podium’s Director of Commercial Partnerships, added: 

“It’s been a pleasure working with Checkd, they have already proven their ability to drive bet placement and grow margin within the pre-match football category, and Podium truly look forward to working with them to replicate that success targeting the mass recreational market in the racing business too.” 

PA Media Group today (20/1/25) announces the appointment of Josh Sparke from 1 March 2025, as Managing Director of Podium, its sports and betting data business.

Podium is a trusted market leader in providing sports data, content, and technology. Podium, until recently known as PA Betting Services, was rebranded to reflect its growth and evolution in the racing and betting sector. The business delivers global coverage through a unified distribution network, serving sportsbooks, rightsholders, affiliates, media, and technology platforms.

Gareth Bramall, Chief Strategy Officer at PA Media Group, commented: “Following a rigorous selection process with exceptional candidates, Josh stood out. He brings extensive industry experience, passion for sport and has a clear vision of growth for Podium”.

Sparke has a wealth of knowledge of the industry having worked with leading brands such as Betmakers and Livescore. His strong relationships with sports and racing rightsholders as well as an entrepreneurial mindset will enhance Podium’s position in the market. Sparke takes over from Eugene Delaney, who will remain as an advisor to the business.

Sparke said ‘PA Media Group has a proud and reputable history and has been at the heart of racing for over 40 years. I’m fortunate to be inheriting a strong team from Eugene and I’m joining Podium at an exciting time, following its acquisition of iRace and significant investments in product and technology. We have a strong foundation for innovation, partnerships, and sustainable growth in the UK and internationally. I look forward to making Podium a global leader in racing and sports betting content”

Podium, a leading industry provider of data and content, is excited to announce a new partnership with Delasport, a prominent global iGaming and sportsbook solutions provider.

This collaboration will see Podium supply Delasport with high-quality, reliable sports data and content across various sports that will enhance their overall betting platform offering.

Delasport will receive comprehensive UK and Irish horseracing data, as well as UK greyhound racing data, accessing data for over 5,000 race meetings per year.

The award-winning sportsbook solution is to continue its expansion with the inclusion of horseracing and greyhound racing, further enriching the betting experience for players. This addition underscores Delasport’s commitment to offering diverse and dynamic content, maintaining its position as an industry leader in sports betting.

By integrating Podium’ racing data feeds, Delasport will now provide its customers with a tailor-made racing product, consisting of the complete UK and Irish horseracing schedule, as well as the UK Premier Greyhound Racing schedule. This includes racecards, results, and live updates, as well as giving Delasport access to a suite of user engagement tools like editorial racecards, betting prompts and racing visualisations.

Delasport’s CEO Oren Cohen Shwartz, comments on the deal. “Horseracing and greyhound racing are steeped in history and tradition, and we are proud to integrate these iconic sports into our sportsbook. At Delasport, we are continually enhancing our content offering to provide our partners and users with the best possible betting experience. Partnering with Podium is another step in delivering a wide array of high-quality content to our book, strengthening our ability to serve a broad and engaged audience.”

Podium’ Business Development Executive Danny Speck, shares the excitement:

“We are delighted to partner with Delasport and supply them with our high-quality horseracing and greyhound data. Our data will enable them to enhance their offering and provide their customers with the level of service and information expected in today’s fast-moving betting industry.”

You can visit Delasport at www.delasport.com

Podium, the leading supplier of global horseracing data and betting content, is excited to announce a long-term agreement with LiveScore Group, operators of some of the world’s most innovative, diverse and distinctive sports and gaming brands.

The new long-term agreement will see Podium’s market-leading delivery platform provide its extensive range of betting products and data services to LiveScore Group’s betting operators, LiveScore Bet and Virgin Bet.

“Owing to Podium’ close relationships with racing’s global rights owners, we can ensure continuity in providing our customers with the best possible racing content. We value their extensive range and quality of coverage and are delighted to have agreed a new long-term deal,” Sam Sadi commented, CEO of LiveScore Group.

This partnership secures both brands’ access to more than 60,000 horse and greyhound race meetings annually, spanning domestic and international territories.

Eugene Delaney, (MD Podium) added “We are thrilled that LiveScore Group have once again chosen to partner with Podium for the supply of global racing content. We are looking forward to working together on future collaborations and will continue to support LiveScore’s global coverage and growth.”

www.LiveScoreGroup.com