Pulse

PA Media Group today (20/1/25) announces the appointment of Josh Sparke from 1 March 2025, as Managing Director of Podium, its sports and betting data business.

Podium is a trusted market leader in providing sports data, content, and technology. Podium, until recently known as PA Betting Services, was rebranded to reflect its growth and evolution in the racing and betting sector. The business delivers global coverage through a unified distribution network, serving sportsbooks, rightsholders, affiliates, media, and technology platforms.

Gareth Bramall, Chief Strategy Officer at PA Media Group, commented: “Following a rigorous selection process with exceptional candidates, Josh stood out. He brings extensive industry experience, passion for sport and has a clear vision of growth for Podium”.

Sparke has a wealth of knowledge of the industry having worked with leading brands such as Betmakers and Livescore. His strong relationships with sports and racing rightsholders as well as an entrepreneurial mindset will enhance Podium’s position in the market. Sparke takes over from Eugene Delaney, who will remain as an advisor to the business.

Sparke said ‘PA Media Group has a proud and reputable history and has been at the heart of racing for over 40 years. I’m fortunate to be inheriting a strong team from Eugene and I’m joining Podium at an exciting time, following its acquisition of iRace and significant investments in product and technology. We have a strong foundation for innovation, partnerships, and sustainable growth in the UK and internationally. I look forward to making Podium a global leader in racing and sports betting content”

Podium, a leading industry provider of data and content, is excited to announce a new partnership with Delasport, a prominent global iGaming and sportsbook solutions provider.

This collaboration will see Podium supply Delasport with high-quality, reliable sports data and content across various sports that will enhance their overall betting platform offering.

Delasport will receive comprehensive UK and Irish horseracing data, as well as UK greyhound racing data, accessing data for over 5,000 race meetings per year.

The award-winning sportsbook solution is to continue its expansion with the inclusion of horseracing and greyhound racing, further enriching the betting experience for players. This addition underscores Delasport’s commitment to offering diverse and dynamic content, maintaining its position as an industry leader in sports betting.

By integrating Podium’ racing data feeds, Delasport will now provide its customers with a tailor-made racing product, consisting of the complete UK and Irish horseracing schedule, as well as the UK Premier Greyhound Racing schedule. This includes racecards, results, and live updates, as well as giving Delasport access to a suite of user engagement tools like editorial racecards, betting prompts and racing visualisations.

Delasport’s CEO Oren Cohen Shwartz, comments on the deal. “Horseracing and greyhound racing are steeped in history and tradition, and we are proud to integrate these iconic sports into our sportsbook. At Delasport, we are continually enhancing our content offering to provide our partners and users with the best possible betting experience. Partnering with Podium is another step in delivering a wide array of high-quality content to our book, strengthening our ability to serve a broad and engaged audience.”

Podium’ Business Development Executive Danny Speck, shares the excitement:

“We are delighted to partner with Delasport and supply them with our high-quality horseracing and greyhound data. Our data will enable them to enhance their offering and provide their customers with the level of service and information expected in today’s fast-moving betting industry.”

You can visit Delasport at www.delasport.com

Podium, the leading supplier of global horseracing data and betting content, is excited to announce a long-term agreement with LiveScore Group, operators of some of the world’s most innovative, diverse and distinctive sports and gaming brands.

The new long-term agreement will see Podium’s market-leading delivery platform provide its extensive range of betting products and data services to LiveScore Group’s betting operators, LiveScore Bet and Virgin Bet.

“Owing to Podium’ close relationships with racing’s global rights owners, we can ensure continuity in providing our customers with the best possible racing content. We value their extensive range and quality of coverage and are delighted to have agreed a new long-term deal,” Sam Sadi commented, CEO of LiveScore Group.

This partnership secures both brands’ access to more than 60,000 horse and greyhound race meetings annually, spanning domestic and international territories.

Eugene Delaney, (MD Podium) added “We are thrilled that LiveScore Group have once again chosen to partner with Podium for the supply of global racing content. We are looking forward to working together on future collaborations and will continue to support LiveScore’s global coverage and growth.”

www.LiveScoreGroup.com

Dizplai, the media experience company helping brands, broadcasters, and content creators to transform passive audiences into actively engaged communities, is thrilled to announce a strategic partnership with Podium, a leading provider of sports data and insights. 

Under the new agreement, Dizplai will be provided market-leading UK horse racing content to power their platform, with premium content including licensing, pre-race data, editorial racecards, race-day data and jockey silks. 

The collaboration will enable Dizplai Gaming to continue developing innovative free-to-play games that drive active engagement and enhance the fan experience across the entire customer lifecycle—from acquisition and retention, to referrals and revenue generation.

Dizplai’s Gaming division will continue to create immersive experiences that captivate fans throughout the racing season, with their games offering dynamic and interactive gameplay, deepening fans’ connection to the sport and encouraging ongoing participation.

“We’re incredibly excited to partner with Podium and bring something truly fresh and engaging to a younger generation of sports fans. Leveraging their vast horse racing data, we can deliver innovative, data-driven games, that not only entertain, but actively engage a new audience of fans who are seeking more interactive and dynamic ways to enjoy their favourite sports.” — Paul Cobley, Director of Gaming at Dizplai.

Quote from Danny Speck, Business Development Executive, Podium – “We’re delighted that Dizplai chose us as their horse racing data supplier to partner with to help add to their platform. It’s great to see the emergence of racing within the gamification space, and we are looking forward to collaborating with Paul and the team going forward.”

Increasingly considered as the ultimate fan solution for live sports owners and creators, Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. Every day, millions of sports fans tune in to live broadcasts, which have been enhanced using the Dizplai platform, from companies as diverse as Sky Sports, ECB, World Archery, GoalHanger, Liverpool FC, William Hill and The United Stand, Global Fan Network.

You can visit Dizplai at https://www.dizplai.com/

Podium is pleased to announce the extension of our official distributor agreement with the Greyhound Board of Great Britain (GBGB).

Committed to maintaining the highest standards of accuracy and timeliness, Podium will ensure that the large number of distribution network customers will continue to receive the reliable and detailed Greyhound racecard information they depend on.

The information, supplied by GBGB to Podium for distribution, shall include, along with the standard Dog information: meeting IDs, off-times, greyhound placing, starting prices, Race times, trap numbers, comments in running and going allowances.

On the agreement, Mark Moisely, Commercial Director for the Greyhound Board of Great Britain, said, “Our ongoing agreement with Podium highlights the solid relationship we’ve developed over the years. We are dedicated to ensuring our partners receive exceptional content and services, with Podium being essential to GBGB in achieving this goal”.

Eugene Delaney, Director of PA Betting services, commented, “We are thrilled to remain an official distributor of pre-race data for the Greyhound Board of Great Britain. I am excited to see our partnership continue to thrive and strengthen over the coming years”.