Frequently Asked Questions
Below outlines some of the most frequently asked questions we have relating to products, services, data streams, and any other questions you may have about Podium! Don’t see your question answered? Then why not use the enquiry button at the bottom of the page, where our dedicated team will reach out and provide assistance.
Q1. Who are Podium?
Podium are a global sports data and technology company delivering real-time data, content, and insights to sportsbooks, media, and rightsholders. Our platform combines trusted data collection with advanced distribution APIs and content tools that power engaging betting and fan engagement.
Q2. What makes Podium different from other sports data providers?
Podium stands out through its deep heritage in horse racing data and its coverage of over 40+ global sports. We combine rich editorial, form, and live data with flexible APIs that power odds creation, visualisation, and automated experiences for both sports and racing.
Q3. Who uses Podium’s data services?
Podium powers leading sportsbooks, media, platforms, and racing authorities that depend on fast, accurate, and compliant data to create odds, automate content, and deliver engaging experiences across 40+ sport.
Partners that choose to work with Podium’s services include sportsbooks such as Bet365, Flutter, Entain & broadcasters ITV, the BBC, Racing UK and At The Races.
Q4. What types of sports data does Podium provide?
Podium delivers real-time data from over 40 global sports, including football, tennis, golf, F1, and horse racing, covering fixtures, results, live odds, performance statistics, and analytical insights tailored for betting, media, and integrity applications.
Q5. How does Podium collect and verify its sports data?
We source data directly from official venues, governing bodies, and licensed rights holders. Automated validation and human review processes ensure accuracy, reliability, and compliance with integrity standards.
Q6. What APIs does Podium offer?
Podium provides a suite of APIs covering racing data, sports stats, odds, results, and content. Each API is built for performance and scalability, enabling clients to integrate live data directly into betting platforms, media sites, or internal systems.
Q7. How quickly is Podium data updated?
Our systems are built for real-time delivery, with sub-second latency on live racing and in-play data feeds.
Q8. How can Podium help sportsbooks enhance betting engagement?
Podium’s data powers richer betting experiences by combining accurate stats, fast results, and editorial content. Our feeds support odds generation, betting visualisations, and personalised content that keeps users engaged longer.
Q9. What betting markets does Podium cover?
We support pre-match and in-play data across multiple sports, plus full lifecycle coverage for horse racing & greyhound racing, including declarations, results, silks, and form.
Q10. Does Podium offer data feeds for bet-builders or custom markets?
Yes. Podium’s structured APIs can be used to build and price custom markets. Our flexible data schemas enable easy creation of player props, specials, and accumulator-based content.
Q11. How does Podium ensure fairness and data integrity in betting?
All data is captured from verified, official sources, timestamped, and processed through automated validation to prevent manipulation or latency bias.
Q12. What makes Podium a leader in horse racing data?
With decades of expertise in racing and strong ties to racecourses around the world, Podium is proud to support the sport by delivering full lifecycle data – from declarations and form to silks, live updates, and results. Our technology platform powers the racing solutions used by the majority of leading operators and media outlets globally.
Q13. How can racing operators use Podium’s data?
Operators use our feeds for racecards, live commentary, interactive visualisations, and integrity monitoring. Podium’s data supports both betting and broadcast applications.
Q14. Does Podium provide trusted integrity-grade data?
Yes. Podium provides high-integrity, accuracy-verified racing data that is trusted by regulators, tier-one operators, integrity bodies, and compliance teams. Our data is used for race result verification, integrity monitoring, betting-pattern analysis, and cross-jurisdiction compliance.
We also act as the independent validator of the racecourse Starting Price (SP) in the UK, ensuring fair, transparent, and impartial price confirmation for the racing industry.
In many markets, Podium is considered a source-of-truth provider, with operators using our feed to validate or cross-check results from other data suppliers that may not meet the same trust and reliability standards.
Q15. How can Podium’s data be used in media publishing?
Media companies, broadcasters, and digital publishers use Podium’s sports data and APIs to tell compelling real-time stories. Our feeds power automated updates, interactive graphics, and ready-made experiences that bring live sport to life, all accessible through one flexible API platform.
Q16. Does Podium offer pre-built content widgets or visualisations?
Yes. We provide ready-to-deploy content modules such as leaderboards, racecards, stats dashboards, and API-driven widgets tailored for websites, apps, and broadcast integrations.
Q17. Can Podium’s data be localised for international audiences?
Absolutely. Our APIs support multiple languages, regions, and time zones, making it easy for partners to deliver locally relevant sports and racing coverage.
Q18. How does Podium integrate with existing sportsbook platforms?
Podium’s APIs integrate seamlessly with major sportsbook platforms and CMS systems, reducing the number of separate integrations required across 40+ global sports. Our comprehensive documentation and support make onboarding and customisation fast and efficient.
Q19. Does Podium work with other data or odds providers?
Yes. Podium integrates with third-party data feeds, trading tools, and pricing platforms to help operators reduce the number of separate integrations required. This flexibility allows sportsbooks to combine multiple providers into one streamlined, end-to-end solution.
Q20. Can Podium data be combined with internal analytics systems?
Yes. Podium’s flexible API framework allows integration with BI tools, CRM platforms, and internal analytics engines for deeper insight and automation.
Q21. How does Podium ensure the accuracy of its data?
All Podium data is verified through multi-source validation, automated quality checks, and continuous monitoring by our data operations team.
Q22. Is Podium’s data compliant with gambling regulations?
Yes. We comply with data rights, integrity, and responsible gaming standards in all territories where we operate.
Q23. How secure is Podium’s data infrastructure?
Our systems are hosted in secure, scalable environments with redundancy, encryption, and 24/7 monitoring to guarantee uptime and data protection.
Q24. How can I get a demo of Podium’s products?
You can request a live demo through our website contact form. A member of our commercial team will tailor the session to your product interests and data needs. FORM.
Q25. What pricing models does Podium offer?
We offer tiered and modular pricing based on data scope, usage volume, and integration level. Packages are customised for sportsbooks, media, and racing organisations.
Q26. What support does Podium provide after integration?
We offer dedicated technical support, account management, and 24/7 monitoring to ensure uninterrupted data delivery and performance.
