Podium and BetMakers Technology Group announces that BetConstruct AI has selected AdVantage, the fully managed racing platform from Podium and BetMakers, following a review of available solutions. The new agreement broadens the racing options available to operators across one of the industry’s largest iGaming platform providers.
Through the partnership, BetConstruct AI operators will gain access to AdVantage, a comprehensive racing solution combining premium global racing content, live streaming and a broad range of wagering products. Supporting both fixed-odds and tote betting, the platform includes Same Race Multi betting – bringing the engagement of Same Game Parlays to horse and greyhound racing – alongside derivatives markets and exotic wagering opportunities. Combined with flexible deployment options and highly configurable trading, risk management and branding capabilities, AdVantage enables operators to deliver differentiated racing experiences tailored to their customers while driving engagement and wagering activity across key markets.
BetConstruct AI joins a growing number of major platform providers, including Sportradar, in offering AdVantage to their operators. The addition gives BetConstruct AI operators access to a premium, fully managed horse and greyhound racing proposition that can be deployed quickly, without the cost, complexity and operational overhead of building and running a racing product in-house.
AdVantage combines Podium’s global racing content, data and customer engagement expertise with BetMakers’ market-leading racing and wagering technology to deliver a complete end-to-end racing solution for BetConstruct AI’s B2B operator network through a single integration. Through the AdVantage product, operators gain access to a fully customisable Racebook which includes; managed trading and risk services, fixed odds and derivative market creation, comprehensive tote pool connectivity, race form, insights, tipping, live streaming and rights holder reporting.
By adding AdVantage to its ecosystem, BetConstruct AI gives operators a faster, lower-risk route to launching, managing and scaling a premium racing product, allowing them to select the configuration that best fits their commercial and operational model. AdVantage has established itself as one of the market’s most comprehensive managed racing solutions, pairing Podium’s global racing data and trusted content with BetMakers’ industry-leading trading and wagering technology.
Josh Sparke, Managing Director at Podium, said:
“We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.
Martin Tripp, Chief Operating Officer at BetMakers, said:
“We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.”
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said:
“Once again we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”
