Match Hype, the revolutionary video technology company, has collaborated with Podium to launch the innovative Race Hype product. The jargon-busting solution is designed to simply the Sport of Kings and increase engagement with recreational bettors through a range of engaging promotions around major events.
The video engagement product, focused on in horse racing, will see Podium offering thousands of daily videos promoting every race across both the Jumps and Flat season in the UK and Ireland, even down to customised branding.
It further enhances Podium’s market-leading horse racing coverage, supporting existing marketing activity via engaging multimedia content, which can be increased at scale across B2C channels.
As part of Podium’s new FLEXHUB suite, Race Hype offers adaptable UI components designed to boost bettor engagement and retention.
All videos are generated through fully automated, cutting-edge technology ensuring they are tailored to each unique customer, offering live pre-event odds, voice overs, and numerous languages.
Filip Koubek, Co-Founder and CCO at Match Hype, said:
Race Hype is a game-changer for horse racing engagement. By combining our cutting-edge video technology with Podium’s industry-leading racing coverage and data, we are able to deliver an unparalleled multimedia experience. This innovation allows bettors and fans to engage with races like never before, with dynamic, customised content at scale.
Richard Duncan, Head of Business Development and Strategic Partnerships at Podium, added:
We are always looking for new ways to enhance the racing experience, and Race Hype is a perfect addition to our FLEXHUB range of products. This collaboration with Match Hype allows us to deliver high-quality, engaging video content for our partners, allowing for deeper engagement from novice and expert racing fans alike. It is an exciting step forward in how we promote and showcase the sport.