Podium, a leading global provider of trusted sports content and data solutions, has today announced a new partnership with Lucky Tiger, the Dundee-based betting and casino business, as it prepares to scale it’s wagering operations.
Podium will provide Lucky Tiger with comprehensive racing data and content through its Pulse racing service, supporting the creation of their core racing proposition. Lucky Tiger is also among the first operators to adopt Podium’s Clarity product from launch, expected later this year, allowing clients to transform complex racing data into clear visual insights. Clarity uses intuitive and visual scoring to help recreational race fans understand complex runner form, race dynamics and market trends. The combination of trusted racing data and engaging visual content ensures Lucky Tiger has a strong foundation to build and scale its new racing offering.
The partnership reflects a demand for market-ready products that quickly help operators to diversify and retain their player base, with Podium delivering core racing data, as well as helping racing fans make sense of it through transformative products.
Josh Sparke, Managing Director at Podium, says:
“We are delighted to partner with Lucky Tiger as it prepares to launch its new racing proposition. Pulse offers reliable and comprehensive racing data that operators need, while Clarity brings that information to life. The decision to put Clarity at the heart of Lucky Tiger’s racing experience is a strong endorsement of the value operators are placing on engagement alongside traditional data services, and an important step in our continued rollout of this feature to Podium customers.”
Steve Evans, Chief Operating Officer at Lucky Tiger says:
“Horse racing is deeply rooted in the DNA of Lucky Tiger, and we’re passionate about making the sport more accessible and engaging for everyone. Our partnership with Podium, particularly the introduction of Clarity, is an exciting step forward. Traditional racecards and form guides can feel overwhelming to newcomers, while Clarity presents complex racing information in a simple, visual and engaging way. We want to make it easier for casual racing fans to understand the sport, enjoy the experience and feel confident getting involved.”
Lucky Tiger launched as a competitions business earlier this year and is now expanding into sports betting and casino, with its sports offering focused on Scottish football and UK horseracing. The Dundee-based business has set out ambitions to become Scotland’s biggest online bookmaker within three years.