Podium have further strengthened their relationship with the BetVictor Group, by signing a multi-year deal to deliver horse racing content, including UK, South African, and Japanese data, to their newly acquired partner talkSPORT BET.
On-air since the Millennium, talkSPORT radio broadcasts 24 hours a day, 7 days a week, and is the world’s biggest sports radio station. Over 2.9 million people tune in every week, listening for 18.4m hours a week, talkSPORT provides the perfect platform to enter the betting world.
The BetVictor Group, who have recently partnered with talkSPORT BET to deliver a betting experience to those who are already fans of talkSPORT radio, have trusted Podium to deliver first-class racing data for several years. Using Podium data for talkSPORT BET was a natural progression and a common platform ensures the same high-quality experience that BetVictor customers are accustomed to receiving when it comes to racing, is shared across its partners.
Eugene Delaney, Director at Podium, said: “We are pleased to be the chosen partner of talkSPORT BET in their newly launched sportsbook. Being a key partner of BetVictor for many years, it’s exciting to see how they have diversified and continue to grow”.
Eoin Ryan, Director of Sportsbook at BetVictor, said: “We are happy to be partnering yet again with such a well-respected data provider for talkSPORT BET. Choosing to work with Podium made sense to us, as we can always rely on them to deliver accurate and quality data to our customers. We wanted this reliability of service for talkSPORT BET and its customers.”