YOUR TRUSTED GLOBAL SPORTS DATA PARTNER

Podium, part of The PA and a leading global provider of trusted sports content and data solutions, is working with new UK and Ireland operator Bet Ahoy as it expands into racing.

The new partnership includes access to UK and international horse racing data, giving Bet Ahoy a strong platform to build out its racing proposition, with greyhound racing also delivered through Podium’s trusted Pulse racing feeds as part of the deal.

The collaboration supports Bet Ahoy’s ongoing development, with the partnership enabling its customers to take part in a reliable and engaging racing experience backed by Podium’s high-quality data and content.

Josh Sparke, Managing Director, Podium, says:

“We are pleased to welcome Bet Ahoy as a new customer and support in the next stage of their growth. Podium is focused on delivering trusted data and content, and Bet Ahoy has quickly built a strong proposition around customer service and product quality making them an exciting new operator to work with.”

Sam Carrington, CEO, Bet Ahoy says:

“Racing is an important part of our sportsbook. Partnering with Podium gives us access to the trusted data and content we need to build a reliable platform and user experience. This partnership will help us continue to develop our racing proposition and offer customers an engaging, dependable experience across both horse and greyhound racing.”

Bet Ahoy’s growing sportsbook now features thousands of events and markets across a wide range of sports. The one-year deal highlights Podium’s position as the go-to supplier of racing data and content for new operators, helping brands expand through a combination of accurate, real-time information and market-leading technology.

The exclusive deal combines Podium’s global racing data with Predigy’s specialist Binary Bet (Yes/No) betting market technology to create a new approach to racing engagement

Podium, a leading global provider of trusted sports content and data solutions, has today announced an exclusive, multi-year global partnership with US-based Binary Bet (prediction style) market technology company Predigy, to develop and launch a new, tradeable racing product for operators. The landmark agreement represents a global first for horse racing, introducing algorithmic binary-bet technology and creating a new product category around existing racing content.

Set to debut at this year’s SBC Summit in Lisbon as Trade The Race (TTR), the new product combines Podium’s trusted racing coverage, live data and global commercial distribution with Predigy’s specialist market technology, AI-driven pricing and trading expertise.

Under the agreement, Podium will exclusively distribute the horse racing application of Predigy’s patent-pending wagering engine, Predigy Edge, across global regulated betting markets. Separately, the agreement will also allow Podium to distribute Predigy’s Edge Sports, into operators in the UK and Europe. Predigy Edge is engineered to operate as a complementary module alongside traditional tote, pool and fixed-odds sportsbook systems, enabling bettors to take quick, intuitive binary positions on sports and race events, with instant algorithmic market structure and settlement.

Designed with an operator-first mindset, the product simplifies racing into accessible binary markets based on measurable race event outcomes. The format allows for a more accessible entry point for audiences familiar with simple, fast-moving and tradeable markets, whilst providing numerous new wagering opportunities daily. TTR builds on the principles behind Podium’s successful AdVantage racebook, developed in partnership with BetMakers, simplifying the technical and commercial model while presenting the user experience in a way that does not require specialist racing knowledge.

Josh Sparke, Managing Director at Podium, says:

“Racing operators are facing a more challenging environment, with growth getting harder, retention becoming increasingly important and market economics putting greater pressure on product investment. This partnership is a solution-based response to this changing landscape. By combining Podium’s racing expertise with Predigy’s specialist market technology, we are creating a solution to engage with racing that is simpler, more accessible and designed around the needs of today’s operators and customers. The product demonstrates how existing racing content can be used to find new audiences, create engagement opportunities and bring commercial value.”

The partnership represents a further step in Podium’s strategy to move beyond the traditional role of a racing supplier, using data, content and expertise to create new products that build new audiences and commercial opportunities around the sport.

Kent Young, Founder and CEO at Predigy Inc. says:

“Horse racing is one of the most data-rich, exciting sporting events in the world, making it the ideal environment for binary-bet innovation. Predigy Edge is designed to engage a new generation of players through fast, intuitive Yes/No wagers without disrupting core betting pools. Partnering exclusively with Podium gives us immediate access to their world-class racing distribution and data infrastructure, allowing us to roll out this global first with unmatched scale and integrity.”

Predigy’s technology is designed exclusively for licensed gaming and wagering operators subject to applicable local regulations and standards. Predigy has filed patent applications covering multiple facets of its proprietary wagering engines and game mechanics.

The product will be brought to international operators through Podium and Predigy, with the companies showcasing the technology at this year’s SBC Summit ahead of its launch. Visit stand C338 for a full demo and to find out more.

Podium, a leading global provider of trusted sports content and data solutions, has today announced a new partnership with Lucky Tiger, the Dundee-based betting and casino business, as it prepares to scale it’s wagering operations.

Podium will provide Lucky Tiger with comprehensive racing data and content through its Pulse racing service, supporting the creation of their core racing proposition. Lucky Tiger is also among the first operators to adopt Podium’s Clarity product from launch, expected later this year, allowing clients to transform complex racing data into clear visual insights. Clarity uses intuitive and visual scoring to help recreational race fans understand complex runner form, race dynamics and market trends. The combination of trusted racing data and engaging visual content ensures Lucky Tiger has a strong foundation to build and scale its new racing offering.

The partnership reflects a demand for market-ready products that quickly help operators to diversify and retain their player base, with Podium delivering core racing data, as well as helping racing fans make sense of it through transformative products.

Josh Sparke, Managing Director at Podium, says:

“We are delighted to partner with Lucky Tiger as it prepares to launch its new racing proposition. Pulse offers reliable and comprehensive racing data that operators need, while Clarity brings that information to life. The decision to put Clarity at the heart of Lucky Tiger’s racing experience is a strong endorsement of the value operators are placing on engagement alongside traditional data services, and an important step in our continued rollout of this feature to Podium customers.”

Steve Evans, Chief Operating Officer at Lucky Tiger says:

“Horse racing is deeply rooted in the DNA of Lucky Tiger, and we’re passionate about making the sport more accessible and engaging for everyone. Our partnership with Podium, particularly the introduction of Clarity, is an exciting step forward. Traditional racecards and form guides can feel overwhelming to newcomers, while Clarity presents complex racing information in a simple, visual and engaging way. We want to make it easier for casual racing fans to understand the sport, enjoy the experience and feel confident getting involved.”

Lucky Tiger launched as a competitions business earlier this year and is now expanding into sports betting and casino, with its sports offering focused on Scottish football and UK horseracing. The Dundee-based business has set out ambitions to become Scotland’s biggest online bookmaker within three years.